Until now, shopping on powersports Web sites has required browsing through catalogs. Nothing wrong with that—some people like it. But there’s no single “best” way to shop. Customers have a variety of shopping styles. Some prefer to shop by brand, category, or type of vehicle. Others may prefer to search by keywords. Some even like to shop by part number.

EZ-Shop doesn’t eliminate the old shop-by-catalog method; it simply adds all the other shopping methods. Customers who prefer the old shop-by-catalog method will still have that option, but now people with other preferred styles can find what they want, too.

We offer our powersports dealers more than 90 pre-loaded catalogs, with hundreds of thousands of products. Until now, providing accurate keyword search, refinement, filtering, and multiple-style shopping capacity for such a huge product database would have been prohibitively expensive. Our goal has been to engineer EZ-Shop so that these powerful tools can be affordable for most dealers. It’s taken us nearly two years of steady work to achieve this goal, and now our dealers get the benefit.

If you haven’t done it before, visit Overstock.com or eBay.com. You’ll see some good examples of online stores with refinement and filtering. These days, most of the big ecommerce sites offer tools like these; your online customers have been “trained” to expect them.

EZ-Shop’s refinement and filtering features enable your customers to rapidly narrow their keyword searches to the most relevant results. Broad search results can be quickly refined by brand, style, price range, etc. More speed, with better accuracy, is the goal—you’ll want your customers to spend their time looking at your products, rather than looking for them.

Your customers will be surprised and delighted with how easy it is to find the products they want in your online store. Because EZ-Shop enables a variety of search styles, continuously adapts to improve the quality of search researches, and "coaches" customers to help them find what they want, you can expect more happy customers.

EZ-Shop is designed to be search engine-friendly, but because it's new, we don't know yet whether you can expect new site visitors as a result. We believe that people who visit your site will find that your online store is much more useful with EZ-Shop; it would not be surprising to discover that more satisfied customers return to visit your site again.

This is part of what makes EZ-Shop a break-through product. With EZ-Shop, your customers can successfully find products "across catalogs."

Our EZ-Shop set-up includes redesigning several aspects of your Web site, so this is an ideal opportunity for you to plan customization with your 50 Below Design Consultant.

After you purchase EZ-Shop, your 50 Below Design Consultant will advise you on good choices for each of the variable parts of your EZ-Shop.